Using sales psychology to increase website conversions
Many business owners are comfortable using sales psychology to bring in new customers to their physical stores. The problem arises when they want to…
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A Quick Guide to Effective CTAs for Small Business Owners
A CTA or call-to-action is usually a button on your website that gives your visitors an instruction. For example, you might have a ‘BUY NOW’…
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What do you need to know about A/B testing?
One of the main priorities for any business with an online presence is to continually increase conversions and strive to outdo the competition. If there…
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An easy guide for using colour to increase conversions
With a website, one of your primary goals is to increase conversions. There are many ways to achieve this goal with anything from adding more…
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Increasing conversions – Heat Maps 101
When you have invested in a custom made website that is perfect for your business, and you have an active promotions plan, you hope and…
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5 easy tips to improve your landing page conversions
A landing page is any page on your website that visitors access from the internet and not from inside your website. Pay-per-click ads (PPC), like…
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A/B Testing in a Nutshell
A/B Testing is a question of choice. Do the majority of your visitors prefer this or that? Does a red button work better than a…
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